Was the arrow in FedEx intentional?

Leader and his team at Landor Associates, the consulting firm that was tasked with reinventing FedEx’s brand identity, developed over 400 versions of the logo, before noticing that putting a capital “E” and a lowercase “X” together created the suggestion of an arrow.

What does the hidden arrow in FedEx mean?

The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

What does the arrow represent in the FedEx logo?

Most people associate the FedEx logo with its subtle optical illusion. Look carefully between the letter E and X, and you’ll notice a white arrow, which represents speed, accuracy, persistence in pursuit of goals, and the quest for perfection.

Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.

What shape is hidden in FedEx?

Mitch Goldstein on Twitter: “Did you know there is a hidden shape in the FedEx logo? A butterknife. Design is amazing sometimes.… “

What is hidden in the Coca Cola logo?

Hidden in the ‘o’ of Cola is the Denmark flag. This wasn’t their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark’s biggest airport welcoming customers with flags.

What does the arrow pointing to the right suggest?

An arrow pointing right means the message has been read and forwarded.

Where is the arrow on the FedEx truck?

The logo of the US delivery services company FedEx is best known for the white arrow “hidden” between the “E” and “X.” Due to this simple element, it started a new era in design.

What does Amazon arrow mean?

Amazon Logo-Its Significance The current Amazon logo depicts the absolute message that they sell everything from A to Z. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website.

Why does Wendy’s logo say mom?

Wendy’s. I’m not sure if I buy this one, but apparently if you look in the collar of Wendy in the Wendy’s logo, it spells out “MOM.” It’s supposed to subtly imply that Wendy’s is like your mother’s cooking, which is oddly true in my case, because I lived solely on french fries for the first 17 years of my life.

What is the meaning of FedEx?

Federal Express
to send or ship by Federal Express. noun. a letter or parcel sent by Federal Express.

Why does Wendy’s collar says Mom?

Did you notice there is a hidden arrow in the FedEx logo? Apparently it’s a hidden sign symbolizing speed and precision of this courier office. It gave me some hard times finding it, even though the image is so simple. If you also had simmilar troubles, jump inside this post for help!

This arrow served to symbolize FedEx’s speed and accuracy. There is also an important meaning in the colors of the “Ex.” Whatever color the Ex is differentiates between the different parts of the company. As an example an orange “Ex” stands for FedEx express, while a red “Ex” stands for FedEx Freight.

What does the Orange and red mean on the FedEx logo?

As an example an orange “Ex” stands for FedEx express, while a red “Ex” stands for FedEx Freight. In this way FedEx is able to cleverly separate the individual businesses from within the whole of FedEx. So, as can be seen, FedEx has managed to pack quite a bit of information and symbolism into a clean and simple logo.

Why is brand recognition so important for FedEx?

This kind of brand recognition is incredibly important for any company. It ensures that people are being exposed to it on the roads or when they are happily anticipating a package. This in turn creates a positive reinforcement of the power of the FedEx brand.